For thousands of years of human evolution, seeing was believing. But what happens when you can no longer trust what you see? In a rapidly changing landscape of synthetic media, from AI-generated deepfakes and voice clones, to phishing emails, and fake investment and retail websites, how do businesses build and maintain trust with their stakeholders?

Under Australia's world-leading Scams Prevention Framework Act 2025, which comes into effect 1 July, banks, telcos and digital platforms must take pro-active measures to prevent, detect, disrupt and respond to scams.

As the Government drafts regulations for new governance, response and reporting requirements, CEDA's Scam Economy conversation series provides an opportunity for businesses to understand the role of AI in the fraud ecosystem and how to establish the foundations to deliver a zero-scam economy.

Join strategic communications guru Feyi Akindoyeni for her fascinating insights from the bleeding edge of AI-driven crisis management, followed by a panel discussion with leading finance, cyber, tech and policy experts on issues including designing resilient trust systems, what the new codes will mean for businesses and the economy, rebuilding after AI-generated attacks, and the roles that regulators, tech platforms, and industry bodies can play.