For thousands of years of human evolution, seeing was believing. But what happens when you can no longer trust what you see? In a rapidly changing landscape of synthetic media, from AI-generated deepfakes and voice clones, to phishing emails, and fake investment and retail websites, how do businesses build and maintain trust with their stakeholders?

Used ethically, human avatar technology can offer benefits such as lower costs for brand advertising or corporate training. But cheap, accessible deepfake tools are enabling an explosive rise in scams, attacking business' reputations, financial assets, customer security and executives' identity, with losses from AI-driven fraud last year exceeding $12 billion globally.

Join strategic communications guru Feyi Akindoyeni for her fascinating insights from the bleeding edge of AI-driven crisis management, followed by a panel discussion with cyber, tech and policy experts on issues including synthetic media risk assessment, designing resilient trust systems, technological and cultural protections, rebuilding reputations after synthetic attacks, and the roles that regulators, tech platforms, and industry bodies can all play in creating responsible and ethical frameworks.